

A high-end beauty and grooming app launched in 2020 by professional makeup artist Jillian Dempsey, FYFE offers users video tutorials by leading beauty industry experts—plus a seamless way to shop online directly on the platform. Each beauty expert has a unique profile within the categories of makeup, hair, skincare, men’s grooming, and nails, and the FYFE family and video library continues to expand into new territories. On FYFE, you can find everything beauty in one easy-to-navigate app. Each tutorial lets you learn each artist’s techniques, beauty tricks, and which products they used to get the look.