A high-end beauty and grooming app launched in 2020 by professional makeup artist Jillian Dempsey. FYFE offers users video tutorials by leading beauty-industry experts and a seamless way to shop online directly on the platform. Each beauty expert has their own unique profile in the categories of makeup, hair, skincare, men’s grooming and nails with constant growth into new territories. Everything beauty lives under one roof where users can conveniently navigate through each artist to learn their techniques, beauty tricks and the products used to get the look. FYFE democratizes the world of beauty by putting people in the hands of the best of the best.
FYFE inspires our audience through multimedia content showcasing a diverse range of creative artistry, brands and models, with special guest appearances by celebrities as a fun way to engage users.
There is an element of surprise and mystery for each monthly content drop. With deep ties to beauty and celebrity clientele, FYFE users can expect to discover a variety of guests in the future including facialists, body artists, comedians, actors, musicians and more.
FYFE’s zoomed-in video tutorial interface means viewers won’t miss a single detail, or viewers can zoom out to discover and shop their favorite products while they watch.
FYFE engages users by continuously updating artist profiles with exclusive video content and introducing new experts to the platform. FYFE users will never miss a beat as updates on new artists and beauty products are communicated in-app and via email.
FYFE unites two distinct groups — knowledge-seeking beauty enthusiasts and hyper-talented industry veterans — on one platform, allowing experts to showcase their personal artistry and seekers to benefit from their video tutorials and easy-to-shop looks.
As they explore a virtual beauty playground, FYFE users will discover the talented personalities behind the celebrity looks they’ve admired and receive a front-seat view of how to recreate them for every day.