What is it: Our boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned-even after its removed. Now in 20 shades, with a sleek gold tube. Its luxury, redefined.Who is it for: Anyone who wants the ultimate in color and treatment benefits in a lipstick.Why is it different: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines and relieve lip flaking. Plus, just one swipe delivers maximum-coverage color.How do I use it: Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application. NO EXCHANGES, RETURNS ONLY.