Go where no shampoo has ever gone beforeto the simplest, cleanest place your hairs ever been.OBLIVION removes color-dulling residue and buildup from chlorine, hard water, and styling products. Good for: Gentle cleansing and thorough removal of all buildup. Mild enough for daily use. Apply OBLIVION to the roots of your hair and work it through to the ends. Wait 1-2 minutes. Rinse. Rosemary Leaf Extract, sourced from Spain, purifies the hair, removing unwanted buildup. Coconut Oil, from Brazil, this oil defines the hair and emphasizes thickness. Witch Hazel, from Japan, purifies the hair and scalp, removing unwanted buildup. Tea Tree Oil, found in Australia, helps remove buildup from product usage or minerals.